show that Woods is clearly a big driver of interest. Gallup https://news.gallup.com/poll/4735/Sports.aspx
On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. The ideal entry-level account for individual users. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. [Online]. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. Browse webinars and in-person learning sessions to fit your interests. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. Statista assumes no postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time.
The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. 1. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. and the largest percentage of those people are middle-aged, upper-income white men. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. As t. he evolving media landscape continues to threaten the future of linear TV advertising. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. Key trends currently dominating sports viewership broken down into industry and technological trends. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. Your email address will not be published. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. You need at least a Starter Account to use this feature. However, it has proved more challenging for some sports than others. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Find your information in our database containing over 20,000 reports. Some additional basketball datasets include data on previous . According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Your email address will not be published. To use individual functions (e.g., mark statistics as favourites, set 1,611 current viewers. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. Clicking on the following button will update the content below. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. We'll assume you're ok with this, but you can opt-out if you wish. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. Compared to other generations, Gen Zers are most likely to stream sports content. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. The future, however, looks brighter. . Boston These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Ensuring that sports are where fans are. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Sports TV ratings data. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Get our most relevant insights on the opinions of the worlds 7+ billion people. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. Report Code: GDSPO-TR-S016. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The FIFA World Cup3.3 billion viewers. Are you interested in testing our corporate solutions? Fields marked with an asterisk (*) are required. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Liverpools win over Manchester City in November drew an. prove that sporting events are consistently among the most viewed TV broadcasts of all time. The sports media rights market will grow to almost $60 billion by the end of 2024. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. October 16, 2017. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. As soon as this statistic is updated, you will immediately be notified via e-mail. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. Save my name, email, and website in this browser for the next time I comment. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. Sportspromedia They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. On that note, the number of eSports enthusiasts, i.e. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. across its Facebook, YouTube, Twitter, and Instagram channels. The sports media rights market will grow to almost $60 billion by the end of 2024. We are happy to help. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. Frequency of watching live sporting events in. )=volunteered response. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. In general, would you describe yourself as a sports fan, or not? Please create an employee account to be able to mark statistics as favorites. Sportspromedia This was largely due to the ICCs decision to make the tournament the most widely available in its history. The GlobalData platform is our go-to tool for intelligence services. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. Roundhill Investments As a surprise to no one, football is the king of the most popular sports in America by TV ratings. As a Premium user you get access to the detailed source references and background information about this statistic. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. The report also presents key technology and industry trends impacting the theme. 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